If you own a business, you must be having a website. And, if you have a website you must have struggled or you might be struggling to put a High-Quality Content on your site.
There might be times or situations when you update your website with beautiful paragraphs and phrases, there are beautiful images and GIFs, you’ve provided all the statistics and have given your best to make your website completely informative and beautiful. But, you still might lack to get good traffic on your site. And, when you take the opinion of an expert, he says you lack a “High or Good Quality Content”.
Now, the question that arises is that, if even after making your site completely informative and beautiful you don’t have high-quality content then how to get high quality and what exactly is a High-Quality Content for a Website?
According to Scott P. Abel, President of The Content Wrangler, “Quality content is clear and concise. It’s easy to understand. It’s relevant. It’s written for humans, but optimized for machines. And, it’s presented in a way to be accessible to all who need it. “
Following are some characteristics of High-Quality Content that experts suggest for s website :
The 4 C’s :
Information you provide on your website should be to-the-point and according to the targeted audience. Long sentences with less information and ornamental words add on to low and bad traffic on your website. Audience nowadays need specific and to the point, answer to satisfy their curiosity. The audience must not feel as if you’re trying to hide something. The content you provide should be clear in conveying what you want to convey or tell the audience. If they find your website too lengthy, they’ll start finding another alternative. Try your best to provide the best and correct information according to the best of your knowledge.
Easy to understand & Relevant :
The content provided on your website must be easy to read. There is no need to use heavy ornamental words to make your website look fancy. The more simple words are, easier would it be to understand the content hence, attract more audience.
Care should be taken that the content you are providing is relevant to what you want to convey and what the main idea & who is the target of your website. It should be transparent and respectable.
SEO Optimized :
Search Engine Optimization is a technique to improve the visibility of your website on search engines. If your website is SEO optimized there are high chances for your website to appear on top of the results for respective searches. To make your website SEO optimized you must analyze the quality of your content, check the level of easiness to read your content, add keywords in your blog and some other factors. There are many tools available on the internet which checks your article for SEO and provided it some grades and also hints you with some changes which you can make to improve your article.
Connect with Readers :
Good quality content is such that is must connect with its reader emotionally. The reader must get a feeling of curiosity and attachment to keep coming back to your website. This might be due to the insightful views you provide which helps the reader to take some decisions or provide the reader with some measures or techniques they can immediately work on. High-Quality content gives the reader the feeling of learning something new and innovative.
The perfect balance between Images and Contextual Data :
There must be a proper balance between the number of images you are putting and the length of content you are providing. The reader must not feel that your website is overflowing with images but lack context or, he must not feel that the context is too long and images are missing with which he can relate the data given and visualize things.
In order to maintain the balance, you can use images that speak, i.e, images which have data or pieces of information within them. You can use graphs which are self-explanatory and many more alternatives.
Nowadays, the internet is flooded with a countless number of websites for the same topic or requirements. But, the ones which have a High-Quality Content are the only ones which are able to flourish. So, make sure your website is one of them.